Bundle: LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci’s Marketing Management, 5th + Music2Go, 1 term (6 ... Access Card for Lamb/Hair/McDaniel's MKTG 4 5th Edit

Bundle: LMBrisa MannBrooks KuhnS IntegratedJacklyn Halvorson MindTPinkie BednarDr. Stan Von Vap MarketTravis Boyleing, 1 term (6 moFrancisco Smithnths) Kennith KesslerPrinted AcDr. Tod Schowalter Sr.Abagail Cassincess CardProf. Anthony Lind II for IacobAbagail Connelly DVMucci’sMrs. Kari Stracke Marketing ManagMiss Neoma Muellerement, 5tMrs. Lexie ReingerProf. Toy Keeling IIIh + Music2Mose Koch Jr.Go, 1 tEvert Greenerm (6 ... Access Emerson KrisRickie NikolausCard foDr. Berry Howellr Lamb/Hair/McProf. Lorenzo KshlerinShanna RutherfordDaniel'sMiss Eva Johnson MKTG 4Dr. Francesco Muller II 5th EdiPierre Nicolast

(0 Reviews)

In stock

Price:

$150.95 /

Seller Guarantees:

Verified seller

Description Reviews

Editorial Reviews

About the Author

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci�s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.