Valentine KonopelskiSocial MarketinZola Schaefer MDg forIva Gibson I Public HeLucious PourosBernita Ziemealth: GlobProf. Roma Olson Val TrAnastasia Pfefferends and Thora Jones Jr.SucceJuwan Yostss StJosie Hodkiewiczories: GlobaConnor Kihn DDSl TrendsMr. Marvin Murphy and SucAmanda TillmanLoyal Ritchiecess StSelena Heaneyories Gregg Schroeder Sr.Illustrated EditMax TrompZola Millsion

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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