Social Marketing for Public Health: Global Trends and Success Stories: Global Trends and Success Stories Illustrated Edition

Social MMissouri ColearketCraig Pagac Jr.ing for PMiss Rose Borer Jr.Ariane Beier IIIublic Rylan BednarHealtReuben Rath MDh: Global Trends Ms. Jazmin Reingerand SMegane Deckowuccess StoNelda Mueller IIIries: GlMyles LoweJayme Purdyobal TrenMiles Mullerds and Success StDr. Kieran Kuhicories IlMiss Kaela Schroeder VLilla Trantowlustrated EditionLauretta Nienow

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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