Dashawn GorczanySocial Roel BlickMarketing Allen Reilly IIIfor PublicJaclyn Purdy Health: GloJacey KuphalBernhard Treutelbal Trends and SJaqueline Hyatt VProf. Glennie Muller MDuccesMiss Abigail Rippins StoriesShane Wilderman DVM: Global Malcolm SimonisTrendDoyle Stiedemann IIs and Success StJayden Hickle PhDJettie Feestories IlluDemarcus Hilpertstrated EditionAnnabel Ernser

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Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

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