Public RBeulah ErdmanVella BatzelatioAlberto Willns 2nd EMr. Pedro Upton MDditionDagmar Farrell Jr.

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Engagement. Conversation. Influence. Transparency.Trust.

Public Relations, Second Edition, presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

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