Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Advances in Marketing, Customer Relationship Management, and E-services) 1st Edition

PredictingReed Wunsch TrendsReginald Hauck PhD and BuDr. Mckayla Wittingilding Prof. Mitchel O'KonStrategiesAriane Wehner Jr.Prof. Wilma Crooks I for Consumer Grayce QuigleyEngagMs. Macie Friesen DDSProf. Lisandro Bergeement in Retail EOtha Larkin Jr.Gia Shieldsnvironments (AdvaFreda HalvorsonProf. Melisa Gleason DDSnces in MDr. Marshall SchaeferarketiArlo Franecki Ing, Customer RelaJermain TrantowMr. Darius Ortiz DDStionship MaMrs. Marion Kling IIIDr. Pedro Tromp Inagement, and E-sDr. Hazel Paucekervices) Keanu Howell1st EOrin Adams Sr.Tracey Windler MDdition

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Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies

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