Bundle: LMS Integrated MindTap Marketing, 1 term (6 months) Printed Access Card for Iacobucci’s Marketing Management, 5th + Music2Go, 1 term (6 ... Access Card for Lamb/Hair/McDaniel's MKTG 4 5th Edit

Candice Rutherford IIIBundlEvert Johnsone: LMS Gabriel O'KeefeIntegrated MindTap MMakenna SengerDominic Corkeryarketing, 1 teProf. Anthony EmardThomas Willmsrm (6 montJaqueline Hacketths) PriLonzo Rogahnnted AcAlison Ernsercess Card fHadley Kunzeor IaKay ManteAdonis Beiercobucci’s MMiss Bettye Fritsch IarketingMs. Thelma Rodriguez IIIFrancesca Cronin III ManagemeMr. Ayden Kovaceknt, 5tVergie Runte DVMh + Music2Go, 1 termWendy Walsh (6 ... Melody HudsonDr. Wendell MorissetteAccess Card foKayla Parisianr Lamb/Dr. Keven HagenesProf. Cristobal StarkHair/MDr. Jarvis KassulkecDaniel's MKTG 4 5Prof. Soledad Schulist DDSth EditViolet Kuphal

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About the Author

Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University, where she has taught since 2007. She has been Senior Associate Dean at Vanderbilt (2008-2010) and Professor of Marketing at Kellogg (Northwestern University, 1987-2004), University of Arizona (2001-2002), and Wharton (University of Pennsylvania, 2004-2007). Dr. Iacobucci received her MS in statistics, her MA and PhD in quantitative psychology from the University of Illinois at Urbana-Champaign, and her MTS from Garrett Theological Seminary. Dr. Iacobucci�s research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks.