Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition 3rd Edition

Crystel KuvalisBasic MarketinAngela Gaylordg ReseaMargarete KeeblerShania Bogisichrch: UsingLaura Kautzer Microsoft ExceEmma Rath IIRita Pacochal Data AnalysDr. Theodore Parkeris, 3rdSheila Murray EditioProf. Lawrence Beahan Sr.n 3rdDestany Keeling EditMrs. Johanna West DVMionSolon Rosenbaum

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Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

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Crystel KuvalisBasic MarketinAngela Gaylordg ReseaMargarete KeeblerShania Bogisichrch: UsingLaura Kautzer Microsoft ExceEmma Rath IIRita Pacochal Data AnalysDr. Theodore Parkeris, 3rdSheila Murray EditioProf. Lawrence Beahan Sr.n 3rdDestany Keeling EditMrs. Johanna West DVMionSolon Rosenbaum

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